Welcome to Jim Rohn's Weekly E-zine
Issue 401 - July 16, 2007
Jim Rohn International - Home of http://www.jimrohn.com - The Official Site of World Renowned Business Philosopher Jim Rohn
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JR/JRI
"Nothing is more powerful for your future
than being a gatherer of good ideas and information. That's called doing your
homework." Jim Rohn
Today's issue includes:
1. The Major Key to Your Better Future is You by Jim Rohn
2. Vitamins for the Mind - Influence/Association by Jim Rohn
3. The 3 Secrets to Communication Mastery by Tony Jeary
4. Bulletproof Communication for the Unexpected
5. Jim Rohn Testimonials - July 9 - 16, 2007
6. More Information
1. The Major Key to Your Better Future is You by Jim Rohn
Of all the things that can have an effect on your future, I believe personal growth is the greatest. We can talk about sales growth, profit growth, asset growth, but all of this probably will not happen without personal growth. It's really the open door to it all. In fact I'd like to have you memorize a most important phrase. Here it is, "The major key to your better future is YOU."
Let me repeat that. "The major key to your better future is YOU." Put that someplace you can see it everyday, in the bathroom, in the kitchen, at the office, anywhere where you can see it everyday. The major key to your better future is YOU. Try to remember that every day you live and think about it. The major key is YOU.
Now, there are many things that will help your better future. If you belong to a strong, dynamic, progressive company, that would help. If the company has good products, good services that you are proud of, that would certainly help. If there were good sales aids, that would help, good training would certainly help. If there is strong leadership, that will certainly help. All of these things will help, and of course, if it doesn't storm, that will help. If your car doesn't break down, that will help. If the kids don't get sick, that will help. If the neighbors stay half way civil, that will help. If your relatives don't bug you, that will help. If it isn't too cold, if it isn't too hot, all those things will help your better future. And if prices don't go much higher and if taxes don't get much heavier, that will help. And if the economy stays stable, those things will all help. We could go on and on with the list; but remember this, the list of things that I've just covered and many more - all put together - play a minor role in your better future.
The major key to your better future is you. Lock your mind onto that. This is a super important point to remember. The major key is you. A friend of mine has always answered when asked, "How do you develop an above average income?" He says, "Simple. Become an above average person. Work on you." My friend says, "Develop an above average handshake." He says, "A lot of people want to be successful, and they don't even work on their handshake. As easy as that would be to start, they let it slide. They don't understand." My friend says, "Develop an above average smile. Develop an above average excitement. Develop an above average dedication. Develop an above average interest in other people." He says, "To have more, become more." Remember; work harder on yourself than you do on your job. For a long time in my life, I didn't have this figured out.
Strangely enough, with two different people in the same company one may earn an extra $100 a month, and the other may earn a $1,000. What could possibly be the difference? If the products were the same, if the training was the same, if they both had the same literature, the same tools. If they both had the same teacher, the same compensation plan, if they both attended the same meetings, why would one person earn the $100 per month and the other person earn the $1000? Remember here is the difference...the difference is personal, inside, not outside, inside.
You see the real difference is inside you. In fact, the difference IS you. Someone once said, "The magic is not in the products. The magic is not in the literature. The magic is not in the film. There isn't a magic meeting, but the magic that makes things better is inside you, and personal growth makes this magic work for you."
The magic is in believing. The magic is in daring. The magic is in trying. The real magic is in persevering. The magic is in accepting. It's in working. The magic is in thinking. There is magic in a handshake. There is magic in a smile. There is magic in excitement and determination. There is real magic in compassion and caring and sharing. There is unusual magic in strong feeling and you see, all that comes from inside, not outside. So, the difference is inside you. The real difference is you. You are the major key to your better future.
To Your Success,
Jim Rohn
To read previous articles, quotes, and Q and A from the Jim Rohn Weekly E-zine Archives, or to get a complete listing of Jim Rohn's books, audios, videos and seminar schedule, or to place an order; please go to: http://www.jimrohn.com or call 800-929-0434 M-F 8:00-5:30 CST.
2. Vitamins for the Mind by Jim Rohn
Influence/Association
There are two parts to influence: First, influence is powerful; and second, influence is subtle. You wouldn't let someone push you off course, but you might let someone nudge you off course and not even realize it.
We need a variety of input and influence and voices. You cannot get all the answers to life and business from one person or from one source.
Attitude is greatly shaped by influence and association.
Don't spend most of your time on the voices that don't count. Tune out the shallow voices so that you will have more time to tune in the valuable ones.
"No" puts distance between you and the wrong influence.
You must constantly ask yourself these questions: Who am I around? What are they doing to me? What have they got me reading? What have they got me saying? Where do they have me going? What do they have me thinking? And most important, what do they have me becoming? Then ask yourself the big question: Is that okay?
Don't join an easy crowd; you won't grow. Go where the expectations and the demands to perform are high.
Some people you can afford to spend a few minutes with, but not a few hours.
Get around people who have something of value to share with you. Their impact will continue to have a significant effect on your life long after they have departed.
Vitamins for the Mind is a weekly sampling of original quotes, on a specific topic, taken from The Treasury of Quotes by Jim Rohn (TTOQ). TTOQ, a beautiful, burgundy hardbound book with gold foil lettering, is a collection of over 365 quotes on 60 topics gathered from Jim's personal journals, seminars and books spanning over 39 years. To order the TTOQ by Jim Rohn or Excerpts from TTOQ by Jim Rohn or Brian Tracy, please go to Jim Rohn's Online Catalog
3. The 3 Secrets to Communication Mastery by Tony Jeary
Communication Mastery is a level few people operate at. Yet it's something that's actually quite easy to achieve. The difference is in the way the message is prepared and received, and it can be achieved by integrating three simple principles into your daily communications:
1. Get Clear on Your Objectives
Ordinary communicators whip off an email, leave a quick voicemail, or rush into a meeting with their minds on something else.
Communication Masters, on the other hand, imagine each and every communication event down the line to its ideal conclusion before they ever start typing, talking, or walking into a conference room. And they do it by asking - and answering - four questions:
What specific desired outcomes do I personally want from this communication?
What action do I want the recipient(s) to take as a result of my presentation?
What must the recipient(s) know, say, or do differently when my presentation is over?
When are these actions required?
Let's say, for example, that you're leaving someone a voice message. Do you want the recipient to call you back with a certain piece of information, write you a letter, tell his or her assistant to schedule a meeting, buy your product immediately, or simply get his or her mind turning in preparation for a follow-up presentation?
Articulate to yourself exactly what the goal of your presentation is, and exactly what the recipient has to do in order for that goal to be achieved.
You may even want to write down the objective in either a short sentence or short list of bullets and then keep that list handy and top of mind during the presentation.
2. Apply the Presentation Platinum Rule
We all know The Golden Rule: Do unto others as you'd have them do unto you.
This is good advice, but those who communicate effectively use the Platinum Rule: Do unto others as they want to be done unto. Communicate the way others want to receive your message - not the way you like to be communicated to!
Everyone receives and processes information differently. Once you realize this distinction about human nature, your power and communication effectiveness will be enhanced. Master Communicators are flexible. They rarely make the same presentation twice because they know each recipient is different. They learn the composition of the person or people they're presenting to before the presentation begins, then adjust accordingly.
The best way to determine how people want to receive your message is to take a look at how they communicate their own messages to you. The more your communications are able to mirror back to the recipients their own likes and preferences, the more likely they are to respond quickly and positively to your message. If they use email, you use email. If they always call you, use the phone. (See Match your Recipient's Communication Style.)
You can utilize the Platinum Rule even if you've never met the person you are making a presentation to. Imagine, for example, that your goal is to create a joint venture between your organization and XYZ Industries, and in order to do it, you need to get your proposal to the president-someone you've never met. What does XYZ Industries' website look like? Do they have a public persona, a "vibe" they want to convey? How does the president dress - conservatively, casually, or with an edge? Are there any articles about him or her or interviews that you can read? Does the corporate literature contain any letters-from-the-president - type content that might offer some insights into his or her personality, likes, and dislikes, or do you have any shared acquaintances who may be able to give you insight?
All of this information will enable you to shape your presentation in a way that will resonate with your prospect on a deep personal level. For example, if the president is young and the XYZ is a web company, you might send an audio postcard via email. If the company is a manufacturing company without a website, you might infer that a personal letter is best.
3. Address the 'So What?' Factor
The difference between communicators and Communication Masters is that masters constantly and continuously target the recipient(s) pains, needs, and objectives with every presentation opportunity. They can imagine their recipient saying, "So what?" to each and every idea, bullet point, or sentence. And they make sure that their presentation delivers the response to that "So what?"
Most people, excited about the opportunity to sell their idea, product, or service, spend so much time talking about what excites them about the opportunity and the need they think it solves for their prospect, they never take the time to truly dig into the recipient's pains or objectives. And, this is why most presentations fail. It has nothing to do with the opportunity; the failure is in the delivery because the "So what?" factor was never addressed, and the recipient never made the connection between the needs in his life and the opportunity presented.
Your first communication should be entirely exploratory, whether by email or in person. Ask leading questions. Take detailed notes. Resist the urge to offer solutions or answers. This is difficult at first, because you are naturally excited about the opportunity you have to offer. But, it is only an "opportunity" if the recipient recognizes it as an opportunity - if it satisfies their "So what?" Once you have identified the needs, weave those into every communication. Make sure that every presentation - every email, voicemail, or face-to-face meeting - recognizes those pains and addresses them. Make constant and continuous connection with your recipients, and you will have overcome the "So what?" factor.
Achieving Communication Mastery
You're already doing the work of communicating: You're having the conversations, writing the emails, making the phone calls, giving the speeches. Simply by integrating these three principles into all of those efforts, you will transform them from mere communications into presentations ... and in so doing, multiply their effectiveness exponentially. You will accomplish more through your communications than you ever knew you could, and you'll do it in less time and with less effort than you will believe.
Tony Jeary's – Mr. Presentation™ - newest release is, Communication Mastery, designed to Bulletproof Your Communication for the Unexpected... Communicating masterfully will become unconscious and automatic for you. It will simply be who you are - all the time, in every situation. Order today at
http://tonyjeary.yoursuccessstore.com or call 877-929-0439.
"Ideas can be life-changing. Sometimes all you need is just one more good idea." Jim Rohn
4. Bulletproof Communication for the Unexpected...
Every day, in dozens of different ways, you're sending a message out to the world... a message that determines whether or not people are going to like you, help you, work with you, respect you, hire you, promote you, and more. Now, discover the simple secrets to making that message exactly the one you want to be sending - so that you can use it to achieve exactly the outcomes you're looking for: at home, at work and in every other area of your life.
Here is a special message from our friend, Tony Jeary, "Coach to the World's Top CEOs".
To learn more go to http://tonyjeary.yoursuccessstore.com
"Ideas are information taking shape." Jim Rohn
5. Customer Testimonials - July 9 - 16, 2007
Here are some of the dozens of testimonials and comments we received over the past week from
E-zine subscribers. To read more recent testimonials and the over 2500 we have received from
readers over the past year, please go to Customer Testimonials
Dear Jim and team: Congratulations! Your E-zine is absolutely fantastic and has helped me more than you can think. At the moment I'm working with the Twelve Pillars, what a tool for personal development! It is great to discover ( or re-discover), the areas in myself that can be improved or changed and they do improve and change when practiced.
-- Elvira
I just want to thank you guys over there and congratulate you on a job well done. We may not meet physically on this planet but I believe we are all connected one way. Thank you so much.
-- Opadoyin Kayode
Congrats- I am a long-time happy reader and very appreciative of your efforts.
-- Don MacLean II
Thank you E-zine readers, for the sincere and kind words of encouragement and appreciation you sent us this week! -- JRI
"One of the secrets to success is ideas mixed
with inspiration." Jim Rohn
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