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Welcome to Jim Rohn's Weekly E-zine
Issue 361 - October 9, 2006

Jim Rohn International - Home of http://www.jimrohn.com - The Official Site of World Renowned Business Philosopher Jim Rohn

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Thanks and Enjoy Today's Edition!
JR/JRI


"The reason why most people face the future with apprehension instead of anticipation is because they don't have it well designed."  Jim Rohn


Today's issue includes:

1. Success is Easy, but So is Neglect by Jim Rohn
2. Vitamins for the Mind - Personal Responsibility by Jim Rohn
3. The Criticality of Credibility by Tony Jeary
4. Bulletproof Your Communication for the Unexpected...
5. More Information

 

1.  Success is Easy, but So is Neglect by Jim Rohn (excerpted from The Challenge to Succeed CD series)

People often ask me how I became successful in that six-year period of time while many of the people I knew did not. The answer is simple: The things I found to be easy to do, they found to be easy not to do. I found it easy to set the goals that could change my life. They found it easy not to. I found it easy to read the books that could affect my thinking and my ideas. They found that easy not to. I found it easy to attend the classes and the seminars, and to get around other successful people. They said it probably really wouldn't matter. If I had to sum it up, I would say what I found to be easy to do, they found to be easy not to do. Six years later, I'm a millionaire and they are all still blaming the economy, the government, and company policies, yet they neglected to do the basic, easy things.

In fact, the primary reason most people are not doing as well as they could and should, can be summed up in a single word: neglect.

It is not the lack of money - banks are full of money. It is not the lack of opportunity - America, and much of the free World, continues to offer the most unprecedented and abundant opportunities in the last six thousand years of recorded history. It is not the lack of books – libraries are full of books - and they are free! It is not the schools - the classrooms are full of good teachers. We have plenty of ministers, leaders, counselors and advisors.

Everything we would ever need to become rich and powerful and sophisticated is within our reach. The major reason that so few take advantage of all that we have is simply neglect.

Neglect is like an infection. Left unchecked it will spread throughout our entire system of disciplines and eventually lead to a complete breakdown of a potentially joy-filled and prosperous human life.

Not doing the things we know we should do causes us to feel guilty and guilt leads to an erosion of self-confidence. As our self-confidence diminishes, so does the level of our activity. And as our activity diminishes, our results inevitably decline. And as our results suffer, our attitude begins to weaken. And as our attitude begins the slow shift from positive to negative, our self-confidence diminishes even more... and on and on it goes.

So my suggestion is that when giving the choice of "easy to" and "easy not to" that you do not neglect to do the simple, basic, "easy"; but potentially life-changing activities and disciplines.

To Your Success,
Jim Rohn

 

This article is excerpted from Jim Rohn's best-selling Challenge Succeed 6 CD program. To learn more or to purchase this or other CDs, DVDs, books, eBooks or MP3s from Jim Rohn, go to Jim Rohn's Online Catalog or call 800-929-0434.

 


To read previous articles, quotes, and Q and A from the Jim Rohn Weekly E-zine Archives, or to get a complete listing of Jim Rohn's books, audios, videos and seminar schedule, or to place an order; please go to: http://www.jimrohn.com or call 800-929-0434 M-F 8:00-5:30 CST.


 

2. Vitamins for the Mind by Jim Rohn

Personal Responsibility

Don't become a victim of yourself. Forget about the thief waiting in the alley; what about the thief in your mind?

It is not what happens that determines the major part of your future. What happens, happens to us all. It is what you do about what happens that counts.

You say, "The country is messed up." That's like cursing the soil and the seed and the sunshine and the rain, which is all you've got. Don't curse all you've got. When you get your own planet, you can rearrange this whole deal. This one you've got to take like it comes.

Walk away from the 97% crowd. Don't use their excuses. Take charge of your own life.

Take advice, but not orders. Only give yourself orders. Abraham Lincoln once said, "Since I will be no one's slave, I will be no one's master."

You must take personal responsibility. You cannot change the circumstances, the seasons, or the wind, but you can change yourself. That is something you have charge of. You don't have charge of the constellations, but you do have charge of whether you read, develop new skills, and take new classes.

Your paycheck is not your employer's responsibility; it's your responsibility. Your employer has no control over your value, but you do.

 


Vitamins for the Mind is a weekly sampling of original quotes, on a specific topic, taken from The Treasury of Quotes by Jim Rohn (TTOQ). TTOQ, a beautiful, burgundy hardbound book with gold foil lettering, is a collection of over 365 quotes on 60 topics gathered from Jim's personal journals, seminars and books spanning over 39 years. To order the TTOQ by Jim Rohn or Excerpts from TTOQ by Jim Rohn or Brian Tracy, please go to Jim Rohn's Online Catalog


 

3.  The Criticality of Credibility by Tony Jeary

Dictionary.com defines Credibility as the quality of being believable or trustworthy, or the quality, capability, or power to elicit belief. In the presentation world, credibility walks hand in hand with rapport but is a distinct quality. People will assign you their own rating relative to your power to elicit belief based on a wide range of inputs that include, but are not limited to, what you say at the front of the room on a given day. Some of the unspoken "test questions" include:

1. Does he know what he's talking about? (Understanding of the subject matter, accuracy of facts, understanding of the situation, etc.)

2. Can I take what she says at face value? (Truthfulness, candor, absence of hidden agendas, etc.)

3. Can I trust his recommendations? (Solid logic, consideration of all critical factors, feasibility and practicality, etc.)

We headlined this article "The Criticality of Credibility" simply because your presentation won't get anything done if you don't have credibility. People may listen politely and even give you a warm (but disingenuous) "good job!" at the end of your pitch, but will NOT do what you've asked if you aren't believable. You will have wasted your time and theirs, and won't have a happy ending.

As with rapport, work on building your credibility starts with homework to understand your audience. With a good idea of the participants' backgrounds and issues about the topics you'll be covering, you can identify what needs to go in your "credentials" package for the event at hand.

Here are 8 specific suggestions on what information you may want to convey to build your credibility and how to go about it:

1. Set up your "Authority". Early on, explain why you have the right to talk to them on the topic by highlighting relevant elements of your background:

a. If it's a technical topic and you were trained as an engineer, say so.
b. If you've been working in the field for the last 2 years, say so.
c. If you've studied the subject in depth and interviewed experts, say so.
d. If you don't have direct but do have parallel experience, say something like: "when I was working in (this other field), I had considerable experience in (the topic) that I believe applies here..."
e. If you can arrange to use a Host Introduction to present your "credentials package", you get a bonus in the trust transference from the person handling the introduction.

2. Demonstrate understanding. Prove that you know what you're talking about by:

a. Quickly recapping the preparation you've done for the session.
b. Using the audience's language. Learn and use the terms your audience knows to facilitate understanding and demonstrate that you took time to prepare. Be careful with acronyms and jargon – the terms can help move you along if all have a shared understanding of the meanings, but can cause you a credibility loss if you're perceived as "speaking in buzzwords".
c. Acknowledge that there may be people in the room that know more than you do about some aspects of the matter at hand, but that your study gives you a good grasp of what needs to be done.

3. Establish facts both verbally and visually: Identify the source of the information you are using (e.g. "the sales report for the month just ended shows..."; "the data from the field test conducted in Pittsburgh last month indicates..."; "the recent research survey of XXX customers in the Southwest concludes..." Your visual aids should clearly identify the origin of data used in charts and graphs.

4. Defuse candor issues: Clear statements of your objectives and desired outcomes can help a lot to avoid questions about hidden agendas. Even some humor (e.g. "of course, your view on this may depend on whether you're buying or selling...") can position you as being honest about your point of view, as can emphasis on finding "win/win" solutions that are compatible with the needs of all stakeholders.

5. Tell the truth. This one is pretty simple. Your audience will never really trust you if they catch you in a lie. Avoid the temptation to pretend to know the answer to a question and fake it. It's better say "I don't know" and find the answer from the group or commit to research the issue after the session.

6. Be yourself. Trying to be someone you're not is almost as bad as telling a lie. It's also a lot more work. You can, however, take up a temporary role to illustrate your understanding of the views of others by using introductory phrases such as:

a. "If I was the parent of a teenage girl, I might be thinking...."
b. "An engineer I spoke to the other day said that we ought to consider..."
c. "If we were walking in the shoes of the customer, we might..."

7. Doing what you say you will do. If you say you're starting at 8:30 a.m. then start at 8:30 a.m. If you promise frequent breaks, allow for frequent breaks. If you say you're going to take all questions, do so. If you say you're going to get people out the door by 3:30PM, make it happen.

8. Speak with conviction and enthusiasm. Say it like you mean it, and your audience will believe in your words. If you sound tentative, people will book you as "squishy" and question your commitment on the matter. Eye contact is extremely important.

Establishing solid credibility improves your chances of success in several ways:
a. It works to solve two key tensions (Audience vs. Presenter and Audience vs. Material)
b. It allows the group to listen to what you have to say without having to spend time wondering who you are or where you got your information
c. It sets a "trust" level that will allow people to seriously consider and then act on your recommendations.
d. It builds your reputation for future presentations and everything!

Action Plan:
a. Do your homework before your next presentation – study the topic, get the facts, vet your logic with experts, etc.
b. Know your audience – define a "credentials package" that will set you up as an appropriate authority. If possible arrange for a strong Host Introduction.
c. Rehearse with real people, and ask them to give you candid feedback on things you do and say that impact your credibility.


Tony Jeary – Mr. Presentation™ - has conducted hundreds of training events worldwide for a variety of clients including Daimler Chrysler, New York Life and Texaco. Among his personal coaching clients are Peter Lowe and the president of Ford Motor Company. He is the author of 7 books. Tony's newest release is, Communication Mastery, designed to Bulletproof Your Communication for the Unexpected... Communicating masterfully will become unconscious and automatic for you. It will simply be who you are - all the time, in every situation. Order today at http://tonyjeary.yoursuccessstore.com or call 877-929-0439.



"The guy says, 'When you work where I work, by the time you get home, it's late. You've got to have a bite to eat, watch a little TV, relax and get to bed. You can't sit up half the night planning, planning, planning.' And he's the same guy who is behind on his car payment!" Jim Rohn


 

4. Bulletproof Your Communication for the Unexpected...

Bulletproof Your Communication for the Unexpected...

Every day, in dozens of different ways, you're sending a message out to the world... a message that determines whether or not people are going to like you, help you, work with you, respect you, hire you, promote you, and more. Now, discover the simple secrets to making that message exactly the one you want to be sending - so that you can use it to achieve exactly the outcomes you're looking for: at home, at work and in every other area of your life.

Here is a special message from our friend, Tony Jeary, "Coach to the World's Top CEOs".

On a scale of 1 to 10, how much of a role does communication play in your everyday happiness, peace of mind, and success? Most people I put that question to in my seminars and coaching sessions put the number somewhere between zero and 5.

So let me ask you what I ask them: Do you ever talk to your spouse or kids? Do you ever attend a meeting at work? Do you ever send an email? Do you ever need the help of a sales clerk or repair person? Do you ever eat out at a restaurant? Do you ever leave voice-mail messages? Do you have a website? Do you ever go shopping? Do you ever have to make a decision about what to wear? Do you ever have to deal with a customer service rep on the phone? Do you ever need somebody else to do something for you? Do you ever need someone to agree with you, or see things your way?

If you answered yes to any of these questions - and I'll bet you answered yes to just about all of them - then you, my friend, are a communicator. The fact is, you're involved in dozens of communications each day. Hundreds each week! Communication factors HUGELY into your everyday life. On that 1-to-10 scale I just asked you about? Easily a 15. When you get right down to it, your whole life is a series of communications. And as you're about to discover, every one of them is a critical factor in your success equation. If you've never thought about it that way, then I can guarantee that a communication breakdown is happening. Somewhere along the line - probably in many places - people aren't getting the message you want to be sending. And I'll tell you something else. Something of vital, vital importance: All the people you communicate with are getting a message of some kind - whether it's the one you'd like them to get or not.

My name is Tony Jeary, and I've spent the past 20 years helping some of today's biggest CEOs and corporations to communicate their messages to the world in the most powerful, inspiring, and effective ways possible. I teach these big shots - I'm talking Ford, Wal-Mart, and Texaco "big," to name just a few, things like:

How to bulletproof communications from the unexpected. Ever been thrown off course by an unanticipated question, an unforeseen comment, a "what if" that you hadn't prepared for? There's an easy way for you to make sure that never happens again.

The secret to looking prepared. It's half the battle in any communication -- maybe more. And it's so simple, I'm always amazed more people don't do it.

The surprising thing people really want out of your communications. Most people aren't giving it to them. If you can give it to them, they'll give you what you want every time.

The amazing power of the "So What" factor. Capitalizing on it is the key to instantly gaining a person's undivided attention - from bored employees to unruly kids.

My clients pay me tens and hundreds of thousands, sometimes millions of dollars, for this kind of information - and they're happy to do it! Why? Because the bottom-line results my strategies and technique deliver - quadrupled profits, supercharged productivity, overnight brand recognition, and more - make my bill look like a drop in the bucket.

But what about you? You're not personally a giant corporate entity. You don't have the same needs they do, right? Well, answer me this: Would your life be different and better if: your colleagues, clients, customers, and employees always responded to you with respect, admiration, and an eager willingness to help you achieve your goals? If you were always confident that no matter what you had to talk to them about - even tough, touchy stuff - conversations with your spouse and kids would go smoothly and result in exactly the outcomes you wanted? If you could cut the number of meetings and conferences you had to go to in half (maybe more!) but accomplish twice as much in those meetings (again, maybe more) as you do now - no wasted time at all? If you always did and said exactly the right things to persuade clients and customers to work with you - and you did it automatically, without even having to think about it? If you floated though life hassle free, with all the people you deal with on a daily basis wanting to help you out and make things as easy and pleasant for you as possible: sales clerks, waiters, customer service reps, bank tellers, repair people, other drivers - everyone? If so, then please read on. What I'm about to share is going to impact your life in a way you can't even begin to imagine. I know you're familiar with the principle that every action causes a reaction. Well, in the same way, every communication, even the smallest, seemingly insignificant ones, results in a perception. You communicate - through an email, through a conversation, through the way you're standing, through what you're wearing, through any of a hundred different ways - and the person on the receiving end of that communication decides something about you as a direct result. If you aren't in control of the message you're sending, that can be a very scary proposition.

It's like jumping on the back of a horse without taking the reins: You're definitely going to go somewhere, but you might not like where you end up, and getting there could be very uncomfortable. On the other hand, if you can control the message you're sending out to the world - if you know exactly what impression every one of your communications is making on people - then you can make just about every situation work to your advantage and turn out the way YOU want it to.

That's going to translate into:

-- More opportunities to advance your career and increase your income
-- More time to spend doing the things you love with the people you love
-- Less tension, anxiety, and stress across the board
-- Fewer (if any!) negative confrontations
-- Fewer misunderstandings, miscommunications, and missed opportunities for positive, mutually beneficial relationships
-- Greater enjoyment in just about every situation you can think of

You may not have a global business empire. And you may not have ten thousand spare dollars to spend. But I hope you're beginning to realize that being a powerful, masterful communicator is going to help you just as much as it helps any corporate big boy. And as you'll find out in just a minute, you DON'T need their big bucks to become a masterful communicator (more about that in a moment). But first, let me ask you: What kind of messages are your communications sending right now?

That's the first question I ask my corporate clients when they come to my Success Acceleration Studio here in Dallas. And it's the first one I'll ask you in my new program Communication Mastery: How to Present Your Best Self Every Time. To get to the answer, you and I are going to go through a Communication Universe Assessment. By the end of it, you'll have a very clear picture of when, where, and how you communicate during the course of, say, an average week. Even more important, you'll start to get a picture of how those communications are received, and where the gaps exist between how the people in your universe actually see you, versus how you want them to see you.

From there, you'll be ready to begin crafting what I call your Perfect Message - the "you" that you want the world to see and respond to. That's where the real fun starts. I've taken the very best, most effective communication techniques from my 30 books, top rated seminars, and personal coaching sessions with some of the world's most successful CEOs, and combined them into a simple, straightforward, totally practical and instantly applicable system I lay out for you in step-by-step detail in Communication Mastery.

Communication Mastery is going to equip you with a massive communication arsenal - tools, tactics, secrets, and strategies that you are going to be able to use to cascade your Perfect Message out in virtually every situation in your life: at work, at home, on the phone, on the Web, out and about, everywhere you come into contact with other people and need them to help you achieve your goals.

In these 8 sessions I'm going to personally coach you, just as I've coached top-level CEOs from the best organizations in the world. You're going to discover:

The elements that make up your unique "communication universe." Who are you communicating with every day, how are you doing it, and what are the outcomes? You don't have the whole picture now, but you will once you take my Communication Universe Assessment. The critical first step on your path to the Perfect Message, and a fascinating eye-opener. Prepare to be shocked by all the ways you communicate in just a single day (and by how some of those communications have been received, without your ever realizing it!).

How to perfect your personal brand. I say "perfect," not "create," because you've already got a brand out there. What? I'm not a business! I don't have a brand. Wrong! But don't worry - I'll show you how to get on top of it and pull it together into something consistent, compelling, and incredibly impactful.

How to use voice mail as the time-saving, life-changing tool that it is. Stop just leaving messages, and start using my simple techniques to actually get things done through voice mail. Maybe THE single biggest time saver in the whole arsenal. It will absolutely change your day. My private clients' #1 favorite technique. They're just crazy for it. One after another, they say that nothing has had as major an impact on their communications. Grab a cocktail napkin and 10 spare minutes, and find out what all the fuss is about.

The one little thing you must take with you to every meeting. You're not doing it now, and it's costing you big time.

How to be incredibly, irresistibly persuasive. Getting the people in your life to do what you want them to do is really quite easy. I'll tell you how to win over every "audience," every time. Works equally well for groups of 1,000 and an audience of one.

What to do at the beginning, middle, and end of every phone conversation and what to do the minute you hang up.

Want to immediately and exponentially accelerate your success? This one strategy is the way to do it.

A tactic to deal with Q&A sessions that you've never seen before. It works like a charm and keeps YOU in control of the conversation, no matter what.

How to avoid bombing in any communication situation. There are four ways to bomb - they're really easy and really common. I'll tell you what these communication-killers are so that you can make sure they never make a victim out of you.

How to cut meeting times in half, even eliminate the need for them altogether. But when you do meet, you'll get more accomplished than you ever thought possible. If you're "meeting-ed" to death, you need to implement this strategy ASAP.

How to make people really listen to what you're saying and really care about it. There's a very simple secret to doing it Why "winging it" is never a good idea. As a matter of fact, it's a myth. Anyone you've seen or heard deliver an amazing "off the cuff" message is actually a Level 3 communicator who has mastered the art of planned spontaneity. By the end of Communication Mastery, you'll be there too. I guarantee it.

How to establish instant credibility and authority. The people you're communicating with need to identify you as a credible authority before they'll buy what you're saying. Use my technique, and they'll feel as if they've known and trusted you for years, even if they've never met you before in their lives!

The first thing Communication Masters do when they wake up in the morning. This will make a huge difference in what happens to you during the rest of your day.

How to convince 93 percent of your customers, co-workers, family, and friends. One single word will do it, and I'll tell you what that word is.

10 things you can do to take your emails to a whole new level. Think you've got a lot of email now? It's only going to get worse as time goes on. If you want the emails you send to get read, be correctly interpreted, and be quickly acted on, you've GOT to start doing these 10 things. Added bonus: People will actually enjoy getting messages from you!

How to get anyone to "buy in" to your message. From getting your spouse to agree to vacation plans you know he or she is not keen on, to getting your department to get on board with a new venture that's going to take a lot of extra work, I'll give you 12 tactics that are guaranteed to get you a big happy yes from everyone, every time.

And a whole lot more!

And remember - everything you're going to hear, discover, and learn in Communication Mastery has been utilized with phenomenal results by some of the wealthiest, most successful individuals and corporations in the world. They've paid me thousands for this very same information! I'm giving it to you for just a tiny fraction of that.

To make all of this information have an even deeper and more lasting impact, I've also included a jam-packed workbook along with the audio program. The Communication Mastery workbook contains lots of quizzes, checklists, questions, and exercises. The workbook is the place where it's all going to come together for you. You'll have your whole Communication Universe right there in front of your eyes. You'll be able to see where you started out, where you want to go, and exactly how to get there. Within minutes of listening to this audio program, you are going to be on your way to identifying and honing your own unique Perfect Message. And once you do that, everything else in your life will just fall into place. Communicating masterfully will become unconscious and automatic for you. It will simply be who you are - all the time, in every situation.

Define your Perfect Message and put it to work for you - I've done my best to show you why and how being a masterful communicator is going to make your life infinitely easier, happier, and just plain better. But what I really want is for you to experience the value of my techniques for yourself. I want you to see what an amazing difference having a Perfect Message will make in each and every area of your life, each and every day.

Sincerely,
Tony Jeary - Author, speaker, and creator of Communication Mastery

P.S. My goal with each and every person and corporation I work with is to move them into the third level of communication - the mastery level - not in a matter of weeks or days, but within hours. And that's the exact promise I make to you in Communication Mastery. Within minutes of listening to this audio program, you are going to be on your way to identifying, crafting, and honing your own Perfect Message - the "you" you want the world to see and respond to. And I promise, you will be AMAZED by the changes you experience as a result.

P.P.S. Once you receive the program and get a look at the sessions, you might be tempted to jump ahead and start somewhere in the middle. Go for it! I've structured Communication Mastery so that no matter how you proceed through it, you'll be able to crystallize and leverage your Perfect Message as rapidly as possible.


Below is a very special offer, plus a Bonus Book for the first 100 to order this special product:

Communication Mastery: How to Present Your Best Self Every Time by Tony Jeary "Mr. Presentation"
8 CDs and workbook
Retail: $149
Special Offer: $79*


Order today at http://tonyjeary.yoursuccessstore.com or call 877-929-0439.

 *Plus for the first 100 to order Tony Jeary's New Release, Communication Mastery, they will also receive 5 Important Things by Jim Paluch - A Motivational Novel for Every Individual, Family or Team Pursuing a Dream (paperback)    

 

Also Add

The Jim Rohn 2001 Weekend Event - Excelling in the New Millennium (CD and Workbook Only)

20 CDs for audio listening
250-page Comprehensive Workbook/Study Guide

Be part of the event that made history. Join the 1,000 attendees from all over the world as you listen to this world-class, once in a lifetime event! Special guests include Zig Ziglar, Charlie "Tremendous" Jones, Bob Burg, Tony Jeary, Jeffrey Gitomer and more.

Regular Retail - $498
Special Offer - $129!  

Order today at http://tonyjeary.yoursuccessstore.com or call 877-929-0439.

 

About Tony Jeary

Tony Jeary, considered by many to be the world's foremost presentation strategist, has traveled globally for almost two decades teaching others how to present with excellence. Driven from an early age, at 23, Tony became a self-made millionaire by helping others. He demonstrates his value by being extremely disciplined and organized and, as a result, a man of action. Tony has published more than three dozen books and resources on the subjects of presentations and success acceleration. In his Success Acceleration Studio, he personally coaches the Fortune 100's finest CEOs and presidents of companies like Wal-Mart, Ford, New York Life and Samsung, and has influenced hundreds of thousands in 36 countries. Tony consistently provides best practices, benchmarking ideas, and business resources to his clients from over 15,000 personal connections. There are many words that could be used to describe Tony Jeary: coach, communication authority, speaker, celebrity, or even a "high-performance resource"; but his incredible track record of consistently exceeding expectations as a conference speaker, teacher, and author has earned him the title of Mr. Presentation!


 

"I find it fascinating that most people plan their vacations with better care than they plan their lives. Perhaps that is because escape is easier than change." Jim Rohn


 

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"If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they may have planned for you? Not much."  Jim Rohn

 


 

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